Smell Amazing. Glow Naturally.

Avocado oil isn’t a trendy ingredient in my formulations—it’s the foundation.

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From the very beginning of The Smel Gud Shop, avocado oil earned its place at the center of everything I create. I didn’t choose it because it sounded good on a label. I chose it because I lived the results. It’s the oil that helped my skin stay supple and youthful. The oil that supported healthier, fuller hair growth. The oil that proved you don’t need heavy, greasy formulas to deeply nourish the skin.

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Every product I make is intentionally built around avocado oil because of how beautifully it performs. It has a rare ability to sink in effortlessly, delivering moisture where it’s needed most—without sitting on the skin or weighing hair down. It enhances every butter and botanical it’s paired with, allowing shea, mango, herbs, and extracts to work better together instead of competing.

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I use organic, cold-pressed avocado oil because quality matters. This gentle extraction preserves its naturally occurring vitamins, fatty acids, and antioxidants—so what touches your skin is pure, potent, and uncompromised. No fillers. No shortcuts. No harsh processing.

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This is what makes Smel Gud different:
Every formula is designed to work with your skin, not overpower it. Thoughtful. Balanced. Purposeful. One-of-a-kind—just like the people who use it.